The Happy Ring House located at No. 3 Upper O'Connell Street, Dublin.
The huge neon sign dates from 1952 and is one of the few surviving such signs from that era in Dublin. The building (including the sign) is now a protected structure.
The sign evokes an image of a busy O'Connell Street in its mid-twentieth century prime, with trams gliding by, bells ringing, and throngs of snazzily dressed people visiting the street's cinemas and restaurants.
Tradition had it that you met your intended by the pillar and then proceeded to the ‘Happy Ring House’ to buy that special diamond ring followed by a celebratory drink in the Gresham or tea in Wynns Hotel, whatever your inclination.